1. Who we are
Reputop (“we”, “us”, “our”) operates reputop.cloud and related preview websites. We help local businesses claim and improve website previews, and we may contact business owners or authorised contacts about those previews.
Privacy / data requests: apply@reputop.cloud
2. WhatsApp messaging (Meta WhatsApp Business Platform)
When we message you on WhatsApp, we may process:
- Your WhatsApp phone number and display name
- Message content you send or receive (including replies, media, and button responses)
- Delivery / read status metadata provided by WhatsApp
- Business details linked to the conversation (for example business name, preview URL, city, Google listing references)
- Timestamps and conversation identifiers needed to manage the thread
We use this information only to:
- Send service-related WhatsApp messages (for example preview links, claim follow-ups, and replies to your questions)
- Operate, secure, and improve our messaging workflows
- Comply with Meta / WhatsApp policies and applicable law
- Keep records of consent, opt-outs, and conversation history as needed for compliance
Message content and related WhatsApp delivery data are processed via Meta Platforms, Inc. / WhatsApp under their Business terms and privacy notices. We do not sell your WhatsApp data. We do not use WhatsApp profile data obtained from Meta for unrelated advertising profiles.
3. How to opt out of WhatsApp messages
You can stop WhatsApp messages from Reputop at any time by:
- Replying STOP, STOP ALL, or UNSUBSCRIBE to our WhatsApp thread
- Replying that you do not want further contact
- Emailing apply@reputop.cloud with your WhatsApp number and “opt out”
- Blocking our business number in WhatsApp
Once you opt out, we will stop outbound WhatsApp outreach to that number, except where we must respond to a message you initiate or where the law requires us to retain or send a specific notice.
3a. How to opt out of SMS
Marketing SMS from Reputop is sent via ClickSend from the sender REPUTOP. That is an alpha tag, so the network cannot deliver a reply to us. Opt out by:
- Opening the unsubscribe link in the SMS (
StopMsg.me) - Replying STOP if your handset still offers a reply box (ClickSend will block further sends when the opt-out is recorded)
- Emailing apply@reputop.cloud with your mobile number and “SMS opt out”
UK marketing texts include Freemsg and an opt-out line as required by PECR / ClickSend UK rules.
4. Other personal data we process
Depending on how you interact with Reputop, we may also process:
- Business contact details from public sources (for example Google Business Profile information such as name, phone, address, reviews, and photos used to build a preview site)
- Email addresses if you contact us by email or claim a preview
- Basic technical logs when you visit reputop.cloud (for example IP address, browser type, and pages viewed) via our hosting provider
5. Legal bases (UK GDPR)
Where UK GDPR applies, we rely on one or more of:
- Legitimate interests — contacting a business about a preview built from publicly available business listing data, and operating our service
- Consent — where you reply, opt in, or otherwise agree to continue WhatsApp messaging
- Contract — where messaging is needed to deliver a service you requested (for example claiming a site)
- Legal obligation — where we must retain or disclose information to comply with law
6. Sharing
We share personal data only as needed with:
- Meta / WhatsApp — to deliver and receive WhatsApp messages
- Hosting and infrastructure providers — currently including Vercel for website hosting and related services
- Database / auth providers — for account and lead administration (for example Supabase), where used
- Professional advisers or authorities if required by law
We do not sell personal data.
7. Retention
We keep WhatsApp conversation records and related business contact data only as long as needed for the purpose collected — typically while a lead or claim is active, plus a limited period afterwards for compliance, dispute handling, and opt-out enforcement — then delete or anonymise them unless a longer retention is required by law.
8. International transfers
Some providers (including Meta / WhatsApp and cloud hosts) may process data outside the UK. Where required, we rely on appropriate safeguards such as standard contractual clauses or the provider’s equivalent transfer mechanism.
9. Your rights
Subject to UK GDPR, you may request to:
- Access your personal data
- Correct inaccurate data
- Delete data (in certain circumstances)
- Restrict or object to processing (including opting out of outreach)
- Data portability (where applicable)
- Withdraw consent where processing is based on consent
Contact apply@reputop.cloud. You may also complain to the UK Information Commissioner’s Office (ICO).
10. Children
Reputop is directed at businesses and business contacts. We do not knowingly use WhatsApp to message children.
11. Changes
We may update this policy from time to time. The “Last updated” date above will change when we do. Continued use of our sites or messaging after an update means the revised policy applies.
12. Contact
Reputop
Email: apply@reputop.cloud
Website: https://reputop.cloud
Privacy policy URL for Meta / WhatsApp review:
https://reputop.cloud/privacy